Pricing

Free Info Agent. Pay only for the bundle.

Drop the Info Agent on your website — free forever, no card. Upgrade to a Starter / Growth / Scale bundle when you're ready to recover WhatsApp inquiries, book demos, and reactivate dead leads.

Free

Info Agent · website only

Drop-in website widget that learns your URLs and answers visitor questions 24/7. Zero card required.

₹0 forever
Start free
  • Info Agent (1 web embed)
  • 10 URL knowledge sources or 1 PDF
  • Unlimited conversations
  • Lead capture (name + phone)
  • Email notifications
  • English
  • Conversation count analytics
  • "Powered by Cassette" branding
  • Community / docs support
Most chosen

Starter

Conversion Pack · WhatsApp + Web

The wedge. Info Agent + Enquiry Agent + Booking Agent + Recovery Agent on your most leaky channel. For institutes / clinics / consultants running solo or small team.

₹1,499 / month · 3-month minimum
Start 14-day free trial

No credit card required

  • Everything in Free, plus:
  • Enquiry Agent (WhatsApp + Web)
  • Booking Agent (Demo / Counseling / Appointment)
  • Recovery Agent (cold lead re-engagement)
  • 1 calendar / booking integration
  • Up to 3,000 conversations / month
  • Lead capture with custom fields
  • 20 pages / 5 PDFs knowledge base
  • Removable Cassette branding
  • Monthly report PDF
  • Email handoff alerts

Growth

Vertical Pack · full bundle

The revenue play. Full three-agent system plus Instagram DM add-on, shared team inbox, and live dashboard. For teams ready to scale.

Custom Custom pricing · 6-month minimum
Contact sales
  • Everything in Starter, plus:
  • Instagram DM add-on included
  • Web + WhatsApp + Instagram channels
  • 3 calendar / CRM integrations
  • Up to 15,000 conversations / month
  • 200 pages + unlimited PDFs
  • Live dashboard analytics
  • Weekly re-engagement campaigns
  • Shared WhatsApp team inbox
  • Slack support (24h SLA)

Scale

Enterprise · custom on-premise

Custom workflow builder, dedicated CSM, on-premise option, voice (Year 2). For large institutes, multi-clinic chains. Contact us — no direct signup.

Custom Custom pricing · 12-month minimum
Contact sales
  • Everything in Growth, plus:
  • Custom agents + workflow builder
  • On-premise deployment option
  • Telegram + Voice (Year 2)
  • Unlimited conversations
  • Full RAG on internal CRM data
  • Custom ERP / CRM integration
  • Real-time trigger-based campaigns
  • Dedicated live-agent desk
  • Fully white-labeled
  • Dedicated CSM + weekly strategy call
  • <3s response SLA
The math, in two lines

Conservative numbers. Real customer scenarios.

Coaching · Starter ₹1,499/mo

200 enquiries × +6pp conversion lift

= 12 extra enrollments × ₹25K = ₹3L additional revenue

60× ROI

Study abroad · Starter ₹1,499/mo

150 enquiries × 40% booking rate

= 60 counseling calls → 15 conversions × ₹80K fee = ₹12L pipeline

Pays for itself many times over

Full feature comparison

Compare every tier side by side.

FreeStarterGrowthScale
Agents
Info Agent (web widget)
Enquiry Agent
Booking Agent (Demo / Counseling / Appointment)
Recovery Agent
Instagram DM add-on
Custom agents + workflow builder
Channels
Website widget
WhatsApp Business
Instagram DM
Telegram
Voice bot (Year 2)
Knowledge
Knowledge base 10 URLs / 1 PDF 20 pages / 5 PDFs 200 pages + unlimited PDFs Full RAG on internal CRM
Languages English English English English
Daily knowledge refresh
Limits
Conversations / month Unlimited 3,000 15,000 Unlimited
Embeds / clients 1 1 3 Unlimited
Calendar / CRM integrations 0 1 3 Custom ERP
Response SLA Best effort <10s <6s <3s
Operations
Re-engagement campaigns Monthly Weekly Real-time trigger
Human handoff Email alert Shared WhatsApp inbox Live-agent desk + Slack
Analytics Conv. count Monthly PDF Live dashboard Live + weekly strategy call
Branding "Powered by Cassette" Removable Removable Fully white-labeled
Support Community Email · 48h Slack · 24h Dedicated CSM
Contract None 3-month min 6-month min 12-month min
Add-ons

Extra agents, broadcasts, custom integrations — pay only for what you need.

Outbound WhatsApp broadcast ₹5K per 1,000 messages
Custom integration (HubSpot, Zoho, LMS) ₹30K–75K one-time
Voice bot ₹75K setup + ₹25K/mo (Year 2)
White-label (agencies) 2× retainer
Frequently asked questions

Questions teams ask before signing up.

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